Brooklyn is known for its stereotypical hipster riding a vintage bike persona. But while they surely still exist at the Brooklyn Navy Lawn’s Mast Brothers chocolate factory, New York City district’s artisanal bars and trendy restaurants have been accompanied by a new generation of hotels. Dealing with tourists from overseas, around the United States or simply over the river in Manhattan, these high-design enclaves put visitors right in the middle of the easygoing, artistic Brooklyn ambiance.
In fact, Brooklyn has been so embedded its traditional culture that producers of “The Bachelor” chose the luxe William Vale hotel in the neighborhood of Williamsburg for their famous rose ceremony. It’s a far cry from the city’s history, but the past can still be seen in the traditional landscape designs and the original buildings with extensions made possible thanks to builders warranty and indemnity insurance; in the recovered wood and bricks; and subtle style touches that remind the public of the district’s centuries-old trade and manufacturing history. Out of these new generation of hotels, we have chosen six that we consider to be our preferred new hotels. All six serve classy cocktails and provide exhilarating city views that are better than any postcard. Here are three of them.
McCarren Hotel & Swimming Pool
The initial gangster of the nouveau Brooklyn hotel scene, the relatively small 5-year-old McCarren Hotel & Swimming Pool has changed with the times and already gained praise from the community. The 64-room hotel includes a playroom, foam mats and Disney or Pixar motion pictures for the kids, endless beverages for the grownups and a menu for Babies Who Brunch on Sundays (a clear winner for parents who cannot help but relish in a deliciously famous ‘New York brunch on a Sunday’). The upscaled midcentury style in the lobby is clearly displayed in the design of the rooms, all equipped with Eames-style shell rocking chairs, furry toss pillows and Frette linens on the beds. (Coffee-loving tourists adore the Nespresso devices in every suite.) Renowned for their beautifully-design pool, this feature of the hotel is accompanied by a vibrant, splashy mural by street artist LovebErto. The hotel’s swimming pool landscaping is almost perfect for Instagram.
Opening last November in the heavily renovated Boerum Hill (a suburb full of questions on collecting warranty and insurance for owner builders), The Hilton Brooklyn building takes its heritage of being a rope factory in the 1800s very seriously: The carpets in the corridors include a huge rope theme, the rooms have customized charcoal-sketch toile wallpaper that portray scenes of shipbuilding, and the print of the navy-blue-and-white carpet in the rooms discreetly resemble a pattern of interlocking ropes. Classic maps of Brooklyn dot the corridors and are included in the metalwork in the lobby of the 196-room “boutique-style” hotel. Those visiting for business who are accustomed to Hilton’s benefits will be more than happy to see an exclusive executive lounge, Peter Thomas Roth toiletries, bowls of complimentary fruit in the lobby, and chances to earn more benefits and member points.
The Williamsburg Hotel
A Jenga-like building has kept its own heritage by retaining the recovered bricks and laminated timber frames of the building. The Williamsburg Hotel is in the middle of a rolling opening but two of five floorings of rooms are available for reservations. The hotel’s signature fragrance (something alike to fresh laundry) is subtle but pleasantly noticeable, created by Brooklyn-based business Apotheke, which likewise makes the hotel’s toiletries. The rooms have a fragile balance between a luxurious and homey feeling, with velour sofas, gold components in the restrooms, gilded dark-wood closets, quilted leather headboards and intense knit blankets at the foot of the beds. Ultimately, egg-shaped chairs will hang from the rooms’ terraces, perfect for taking in Manhattan views, or the best selfie. The hotel rolls out the red carpet for family pets, supplying each fluffball with a trophy-shaped chew toy, stainless-steel food and water meals and a cushioned bed.
The comments we have about each hotel is endless, but we have even more to say. Read about the other three hotels out of our preferred six in ‘Part 2’ of Brooklyn’s Coolest New Hotels.